Advancing forward by efficient and progressive business practices.
Group Managing Director
Group Managing Director
Dato’ Seri Azmir Merican is currently the Group Managing Director of Sime Darby Property, a role he assumed in April 2020.
Dato’ Seri Azmir has a wealth of cross-functional experience from his background in corporate advisory and as a senior business leader. Prior to his current role, Dato’ Seri Azmir was previously the Managing Director/Chief Executive Officer of UEM Edgenta Berhad, one of the largest Asset Management & Infrastructure Solutions companies in Asia. He led the merger & acquisition as well as integration of five companies involved in Healthcare Services, Infrastructure, Real Estate and Consultancy with operations in Malaysia, Singapore, UAE, India, Indonesia, Taiwan, New Zealand and Australia as part of the creation of UEM Edgenta Berhad.
Dato’ Seri Azmir is recognised for transforming UEM Edgenta into an award-winning services company offering proprietary systems and solutions, pioneering the use of IoT, data analytics, machine learning and AI for the asset management industry. The company became a digital powerhouse and regional market leader in the asset management and infrastructure solutions realm. Prior to UEM Edgenta, Dato’ Seri Azmir was Group Chief Operating Officer (Business Units) at its parent company, UEM Group Berhad, Malaysia’s leading engineering & infrastructure services conglomerate.
He started his career as an investment analyst with Maybank Group and later worked as a manager in the financial advisory arm of PricewaterhouseCoopers (PwC). He then joined CIMB Investment Bank Berhad and was part of the team that established the bank's private equity business. He was involved in various aspects of its operations including fund structuring and fund raising, investment evaluation and structuring, monitoring and execution of divestment plans.
Dato’ Seri Azmir then took the helm at AWC Berhad as Group Chief Executive Officer/Managing Director where he led the successful restructuring and transformation of the company into a leading provider of engineering services and solutions, as well as integrated facilities management in Malaysia, Singapore and the Middle East.
He holds a Bachelor’s Degree in Business Administration (Finance) from Haworth College of Business, Western Michigan University, United States of America.
Close
Group Chief Financial Officer
Group Chief Financial Officer
Ms. Betty Lau a Permanent Resident of Malaysia, joined the Sime Darby Property Berhad (“Sime Darby Property”) on 3 December 2018 as Chief Financial Officer("CFO")Designate and was subsequently appointed as Group Chief Financial Officer on 1 April 2019.
Prior to this, she was the CFO of Malaysia Land Group of Companies, Hatten Land Limited and IOI Properties Group Berhad. With more than 25 years of experience in financial management under her belt, Ms. Lau possesses a strong financial acumen within several areas of competency, including corporate restructuring, treasury management, budgetary controls, corporate reporting and taxation. She has also held various senior finance positions in both local and foreign companies including Singapore, the United States of America, and the People’s of Republic of China. Being an accountant by profession, she paved the way for her career by working in professional audit firms for six (6) years. Since then, she has served companies in a diverse list of industries namely information technologies, media and broadcast, education, leisure and hospitality as well as property development.
In her current role, Ms. Lau spearheads the full spectrum of financial management of the Group, primarily providing strategic financial leadership and support to the senior management and the Board, implementing the transformation 2.0 initiatives across all business segments/units for better efficiency and greater transparency.
Ms. Lau is a member of Malaysian Institute of Accountants, a Fellow member of Association of Chartered Certified Accountants and an Associate member of Institute of Chartered Secretaries and Administrators.
Close
Chief Operating Officer — Township Development
Chief Operating Officer — Township Development
Appollo Leong Yong Kuan is currently the Chief Operating Officer — Township Development of Sime Darby Property.
He has been with the Group since 2011, starting out as a Development Manager, in which he spearheaded the development and master planning of Sime Darby Property's flagship of multiple townships especially the City of Elmina.
Before joining the Group, Appollo spent ten years of his career in the United Kingdom, where he was an architect for Aedas, a leading international architecture and design practice based in Manchester. During his tenure with Aedas, he worked on several notable projects, specialising in Private Finance Initiative (“PFI”) developments for public schools.
In 2005, Appollo was appointed as an architect and Planning & Development Consultant at Christopher Rogers Ltd. He managed and contributed to the full spectrum of developments in this role, such as market research and feasibility, land and approval matters, master planning and redevelopment, design and construction management, as well as development funding and cash flow, among others.
In 2009, he carried his breadth of experience and expertise into the Peel Group, a leading United Kingdom infrastructure, transport, and real estate investment house. He served as a Planning & Development Consultant before relocating to Malaysia under TalentCorp's Returning Expert Programme in 2011.
Appollo holds a Master of Science in Property Appraisal & Management from Sheffield Hallam University, United Kingdom and a Bachelor of Applied Science in Architectural Technology from the Curtin University of Technology in Australia, as well as a second Bachelor's Degree in Architecture from the University of Manchester, United Kingdom. He is also a registered Chartered Architect with the Royal Institute of British Architects (“RIBA”) and a registered Chartered Planning and Development Surveyor with the Royal Institution of Chartered Surveyors (“RICS”).
Close
Chief Operating Officer — Integrated Development
Chief Operating Officer — Integrated Development
Datuk Ir. Mohd Idris Abdullah was appointed as Chief Operating Officer — Integrated Development effective 16 January 2021.
He has been with Sime Darby Property since 2012 in various management roles.
Prior to his appointment as Chief Operating Officer — Integrated Development, Datuk Ir. Mohd Idris was the Senior General Manager of Business Unit 2 and Acting General Manager of Business Unit 3. He was responsible in overseeing operations in Bandar Bukit Raja and Serenia City as well as townships in Negeri Sembilan and Johor.
He started his career as Project Manager at Road Builder Group of Companies from 1991 to 2008 before subsequently moving to IJM Corporations in 2008 as Project Manager. In 2012, he left IJM Corporations and joined Sime Darby Property as Head – Township
Close
Chief Operating Officer — Investment & Asset Management
Chief Operating Officer — Investment & Asset Management
Aurelia Lee was appointed as Chief Operating Officer, Investment & Asset Management, effective 15 February 2023.
Aurelia has around 15 years of relevant industry experience, including 4 years of investment banking, more than 6 years in investment / private equity role at Khazanah Nasional Berhad and a further 4 years in UEM Edgenta Berhad and Sime Darby Property with oversight over strategy, planning, corporate finance and investor relations activities.
Aurelia holds a Master of Finance from RMIT University and a Bachelor’s Degree in Biotechnology, Monash University.
Close
Chief Marketing & Sales Officer
Chief Marketing & Sales Officer
Datuk Lai Shu Wei was appointed as Chief Marketing & Sales Officer of Sime Darby Property, effective 1 April 2021.
Prior to the appointment, he was the Vice President & Head of Marketing for Unifi Business at Telekom Malaysia Berhad ("TM"), where he led Unifi's marketing strategy and initiatives. During his time there, he was also responsible for the Broadband, Mobile, TV and Content Businesses, as well as Converged Solutions for the Consumer and SME segments.
Datuk Lai Shu Wei was additionally the Chief Marketing Officer for Webe Digital, TM's Digital Services Provider and Center of Excellence for Mobility and Digital, in which he spearheaded a large team to build TM's first digitally-focused mobile service and solution.
With over 25 years of branding and marketing experience in various industries, Datuk Lai Shu Wei has also worked with Standard Chartered Bank Berhad, Maxis Berhad, Johnson & Johnson ASEAN and Nestle Berhad.
He graduated with a Bachelor of Science in Business Administration from Tri-State University, Indiana, USA and completed his Executive Programme in Advanced Strategic Management from IMD Business School in Lausanne, Switzerland.
Close
Chief People Officer
Chief People Officer
Chua Eng Imm has over 18 years of experience in Human Resources (“HR”), of which 15 years were with CIMB Group in various roles. These include the Regional Head of Organisation Design, Workforce Planning and Analytics, Talent Acquisition, Human Resources Business Partner (“HRBP”), as well as setting up the HR function for CIMB Bank start-ups in Vietnam and the Philippines.
During her term with CIMB, Imm successfully transformed the organisation design and workforce planning functions and played a significant role in laying the early foundation of the talent acquisition and HRBP functions for CIMB Group.
Prior to CIMB, Imm was with Maybank, where she gained over 10 years of branch operations experience and her career started in HR. Imm has a Master of Business Administration in Human Resource Management from the University of Wales and is a Certified Credit Professional (Consumer) by the Institute of Bankers Malaysia.
Close
Chief Digital and Technology Officer
Chief Digital and Technology Officer
Elmen Tan Yew Seng brings with him over two decades of remarkable experience and a proven track record in leveraging cutting-edge technologies to drive business transformation and optimise IT operations.
As Chief Digital and Technology Officer, Elmen oversees the Digital Transformation and Information Technology (DXIT) in setting the vision and leadership in developing and implementing innovative digital solutions in response to business opportunities and collaborate with key stakeholders to implement the Group’s digital strategy.
In his previous role as the Chief Innovation & Digital Officer at Hong Leong Assurance, Elmen played a pivotal role in spearheading the company's digital transformation journey. His strategic vision and leadership were instrumental in developing a comprehensive digital roadmap aligned with business strategies, resulting in enhanced market competitiveness and increased customer engagement.
Elmen's expertise extends beyond digital transformation to encompass areas such as data analytics, business process improvement, and automation. His accomplishments include establishing data governance practices to maximise the value of data, initiating RPA programs for business process automation, and leading Lean Six Sigma initiatives to drive continuous improvement.
Prior to his role at Hong Leong Assurance, Elmen served as the Chief Operations Officer at AXA Affin General Insurance, where he led business transformation efforts within IT and operations, successfully navigating challenges and driving innovation even amidst the COVID-19 pandemic. He has also held significant roles at MIMOS Berhad, Tecforte Sdn Bhd, and NZMY Web Agency amongst others.
Elmen holds a Master in Business Administration (MBA) from Nottingham University of Malaysia, a Master of Science in Computer Aided Graphical Technology Applications from the University of Teesside, UK and BSc Information Technology (Merit) from University of Southern Queensland, Australia.
Close
Chief Procurement & Cost Officer
Chief Procurement & Cost Officer
Sr Frederick Lee joined Sime Darby Property on 5 January 2021. He brings with him more than 34 years of experience in the property, real estate, construction, and infrastructure industries, with extensive knowledge in cost estimating and planning, cost and contract management, procurement strategies, and supply chain management.
Prior to joining Sime Darby Property, he was with UEM Sunrise for almost a decade as Senior General Manager, where he was responsible for the overall procurement strategies and cost & contract management of the company’s business operations. In the first 20 years of his career, Sr Frederick spent time building solid foundations in the property and construction industry with several established public listed organisations, where he gained exposure to the different aspects and practical technicalities relating to hotels, commercial buildings, integrated high-rise developments, township developments, and infrastructure projects.
Sr Frederick holds a bachelor’s degree in building economics from the University of New South Wales, Sydney and is a member of the Royal Institute of Surveyors Malaysia.
Close
Chief Assurance Officer
Chief Assurance Officer
Prior to joining Sime Darby Property, Aravindan was the Chief Internal Auditor of Wah Seong Corporation Berhad, a Malaysian listed company. He is a Chartered Accountant with more than 14 years of experience from two prominent Big 4 accounting firms i.e. PwC and KPMG and a fellow member of the Association of Chartered Certified Accountants (ACCA) and a member of the Malaysian Institute Accountants (MIA).
Aravindan came on board as Sime Darby Property’s Chief Assurance Officer, effective 5 March 2018. Reporting directly to the Governance and Audit Committee and the Group Managing Director, he will focus on strengthening the company’s internal audit and corporate assurance function in compliance with the company’s policies and procedures.
Close
Chief Risk, Integrity and Compliance Officer
Chief Risk, Integrity and Compliance Officer
Ai Leen holds a Bachelor’s Degree in Accounting and Finance from Middlesex University, UK, and a Master’s in Forensic Accounting from Wollongong University, Australia. She is also a member of the Malaysian Institute of Certified Public Accountant. Prior to joining Sime Darby Property Berhad as the Chief Risk and Compliance Officer in November 2017, Ai Leen was attached with the Group Compliance Office of Sime Darby Berhad since 2011. She was previously attached with two of the Big Four accounting firms, namely with KPMG Malaysia and Australia and PwC Malaysia, where she delivered audit, consulting and forensic services to clients in various countries and industry sectors. With over 24 years of experience delivering various governance related services at various levels both externally and internally, Ai Leen adds value to the company with the ability to apply practical, workable good governance strategy and standards across the company.
Close
Group Company Secretary
Group Company Secretary
Noreen Melini Muzamli joined Sime Darby Property Berhad (“Sime Darby Property”) on 17 August 2021.
Noreen is a certified legal practitioner and licensed company secretary with close to 20 years of working experience in several public listed companies from various sectors. Before joining Sime Darby Property, Noreen was the Joint Company Secretary / Head, Corporate Secretarial Services of Bumi Armada Berhad. She was responsible for ensuring the provision of effective corporate secretarial services at Bumi Armada and advising the Board and Management on compliance with relevant regulations and best practices on corporate governance.
Noreen, a Bachelor of Laws (Hons) graduate from the University of Bristol, United Kingdom, had a nine-year-long career with the Maybank Group and its subsidiaries from 2006 to 2015. She held various roles, with her last being the Regional Head, Corporate Secretarial Services of Maybank Kim Eng, where she oversaw the corporate secretarial services function in 10 countries. Noreen was also the Company Secretary of Maybank Investment Bank Berhad and its group of companies. Before Maybank Group, she worked in the Legal and Secretarial Department of a public listed property developer for more than 5 years.
Close
Log in using your email address that was registered for