Sime Darby Property takes its 2015 Lifestyle Collection to greater heights, offering property buyers with value and rewards

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Ara Damansara, 6 April 2015 - Many Malaysians would agree that buying their dream home is one of the best investments possible, and more so when the property can be purchased with rewards. Sime Darby Property s 2015 Lifestyle Collection is giving potential buyers and loyal customers the opportunity to do just this.?

The Lifestyle Campaign, which runs from now until 31st May 2015, offers potential home buyers an array of incentives, benefits and privileges when they purchase selected Sime Darby Property products. ?

Offering a wide spectrum of choices to cater to diverse lifestyle and pricing needs, all Lifestyle Collection products are strategically located across Greater Kuala Lumpur and Negeri Sembilan, and comes with the quality synonymous with the award-winning Sime Darby Property brand.

The Lifestyle Collection features five categories of properties for discerning buyers, namely The Signature Series targeted at high net worth individuals looking for prestigious homes, The Inspired Living Series for those looking to upgrade to spacious, contemporary homes, The Practical Charm Series for young families or first time home buyers seeking modern starter homes, The High Life Series targeted at urbanites seeking for stunning apartments and The Prospectus Series for business owners seeking vibrant commercial premises.?

Priced from RM 250,000 to above RM 5mil, The Lifestyle Collection caters to all property purchasers by offering a balanced and accessible property portfolio to the market.

Throughout the 2015 campaign, Sime Darby Property will be hosting a series of exciting events for existing purchasers and prospective customers at selected Sime Darby Property townships. Highlights of these events include property showcase, fun activities for the family and exclusive talks by leading property experts.?

Several Lifestyle Collection events have already taken place in townships such as Putra Heights, Denai Alam and Nilai Impian, receiving an enthusiastic response from both first-time home buyers and existing Sime Darby Property customers.?

Interested buyers who missed earlier showcases, can still look forward to upcoming events. Dates and venues can be found on Sime Darby Property s Facebook page.?

Dato Seri Abd Wahab Maskan, Managing Director of Sime Darby Property Berhad said, Owing to our products being in strategic locations with excellent infrastructure and communication links to mass transportation hubs, and backed by the brand s well-established reputation, our high quality properties in and around key urban centres have strong appeal to buyers. With the annual Lifestyle Collection campaign, we bring even more value to the market, be it for residential or commercial units. ?

Customers registered in the PRIME loyalty programme as a result of already owning at least one of the developer s properties, will automatically qualify for all the privileges and rewards from The Lifestyle Collection, which include lucrative giveaways, attractive financing packages as well as price incentives on selected Sime Darby Property homes.

He said, Being a part of our PRIME loyalty programme means existing customers have an advantageous opportunity to buy yet another quality Sime Darby Property home in much sought-after locations, and walk away with great privileges and rewards.

First-time buyers will also enjoy upfront PRIME membership which instantly entitles purchasers to a world of privileges and rewards when they buy selected Sime Darby Property products during the campaign period. Limited to this campaign period, these exclusive privileges are also extended to friends and families of PRIME members as well as business partners or associates of Sime Darby Group.

The Sime Darby Property Lifestyle Collection was launched in 2012 and continues to underline Sime Darby Property s commitment to quality, value, innovation and sustainability. ?

The campaign is an ideal platform to not only further strengthen the Sime Darby Property brand but also to engage with different buyers in an informal environment. Getting to know a customer better will also enable us to bring products to the market that are driven by customer needs.

With our range of diverse and sustainability-driven properties in niche areas, transit-oriented developments, and integrated themed townships that focus on enriching lifestyles, this campaign helps us to truly unlock happiness for Malaysians from all walks of life, Dato Seri Wahab added.?

The Lifestyle Collection complements other prominent developments by Sime Darby Property, echoing its commitment in developing sustainable futures while constantly innovating and adapting to deliver sustainable communities, bespoke townships, distinguished developments and sophisticated lifestyles.

For more information on Sime Darby Property s Lifestyle Collection in 2015, please log on to www.simedarbyproperty.com or www.facebook.com/SimeDarbyProperty.?

For further information please contact:

Sherliza Zaharudin

Head, Corporate Communications

Sime Darby Property Berhad

Mobile: 019-2676346

E-mail: sherliza.zaharudin@simedarby.com