Partners with award-winning artist as homage to the thriving, dynamic and extraordinary township of Subang Jaya

ARA DAMANSARA, 29 April 2016 – Sime Darby Property marks the celebration of its Subang Jaya 40th Anniversary with the successful running of a social media campaign and exclusive collaboration with award-winning artist, Joe Flizzow.

The campaign, which took off in March and will run till June 2016, is aimed at amplifying Sime Darby Property’s story of developing sustainable communities and celebrating lives in Subang Jaya through the delivery of a pioneering and innovative digital campaign across Facebook, Instagram, Youtube, and digital ad networks.

Sime Darby Property appointed Malaysia’s well-known artist and Subang-ite, Joe Flizzow, to engage with the population of Subang Jaya to co-create a music video in conjunction with its 40th Anniversary. The social crowd sourcing across digital platforms allowed the community of Subang Jaya of all ages to share their own Subang Jaya stories on social media allowing Joe Flizzow to create a song and music video for the township.

The campaign call out reached over 1.6 million users on social to date that drove comments in the hundreds where users shared their personal stories of Subang Jaya. These stories were shortlisted and will be woven into an exclusive song dedicated to Subang Jaya.

Through this campaign, Sime Darby Property will potentially be the first developer in the world to produce a crowd-sourced music video for a township that will be utilising the latest 360 degree technology that gives viewers total immersion from their mobile devices.

Sime Darby Property further amplified the music video collaboration through a partnership with Spotify, a popular international digital music provider, creating Malaysia’s first crowd sourced playlist to engage with people of Subang.

Sime Darby Property Managing Director, Dato’ Ir Jauhari Hamidi said, “The year 2016 marks Subang Jaya’s 40th anniversary and we are proud that it has grown into a thriving and dynamic community, with a special place in the hearts of many people. Subang Jaya is a township often referred to as the division’s benchmark for other township developments in the country and a testimony of our expertise in developing sustainable townships and beyond. We would like to dedicate this celebration to the community of Subang Jaya, who are the heart and soul of the township and the reason for its prosperity.”

As part of the Subang Jaya 40th Anniversary celebration, Sime Darby Property and Joe Flizzow will also be organising a live music video shoot and party on 15 May 2016, within the iconic SS15 in Subang Jaya which is expected to attract fans aged from 17 – 45.

To be part of the exclusive event, keep a look out for a special announcement from Sime Darby Property and Joe Flizzow’s social media platforms soon. The music video and song will be unveiled on 20th May 2016 across multiple media platforms.

“This is indeed a breakthrough for Sime Darby Property as we look at pioneering innovations in view of a challenging economic climate. Our engagement with the communities we develop plays a key role in instilling the trust and confidence of our customers. Our collaboration with a renowned artist like Joe Flizzow who is also a business entrepreneur is in sync with Sime Darby Property’s mission in promoting Subang Jaya to a myriad of generations to come,” concluded Jauhari.

Upcoming developments in Subang Jaya by Sime Darby Property includes The Suave, a 30-storey high-end serviced apartment. It will be situated within the Subang Jaya City Centre (SJCC), a future transit-oriented development (TOD) in the township which comprises of premium SoHo and serviced residences, a retail mall, corporate office space and a proposed Park ‘n’ Ride facility for a planned new railway station.

Subang Jaya's community of residents, commercial activities and business continue to thrive providing a true example of urban sustainability. The township was established by the then Sime UEP Properties Berhad, where 583 hectares of land was developed into the largest township in the ASEAN region built by a single private property developer.

Upon its official launch as a township by the Sultan of Selangor Almarhum Sultan Salahuddin Abdul Aziz Shah in 1976, a total of 5,500 residential and retail units were completed with an initial population of about 27,000. Today, Subang Jaya covers a larger area of the original Subang Jaya township, USJ and Putra Heights, with a vibrant population of over 700,000.

Updates on Sime Darby Property activities and developments can also be found on
simedarbyproperty.com, Facebook and Instagram and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).

For more information, log on to www.simedarbyproperty.com

For further information please contact:

Sherliza Zaharudin
Head, Corporate Communications
Sime Darby Property Berhad
Mobile: 019-2676346
E-mail: sherliza.zaharudin@simedarby.com