ARA DAMANSARA, 7 FEBRUARY 2025 – Serenia City is fostering vibrant community engagement through its collaboration with the Sepang Municipal Council (“MPSepang”), local schools, and universities as it launches its inaugural HomeGrown Run, as part of the broader ‘HomeGrown Future’ initiative. This initiative showcases Serenia City's dedication to sustainable living, community building, and environmental stewardship, laying the groundwork for long-term enhancements to residents’ lifestyles.

The HomeGrown Future initiatives is designed to cultivate a thriving, self-sustaining environment by creating job opportunities and business ventures, fostering warm and welcoming communities through engaging events and amenities, while embracing sustainability and innovative agricultural practices.

Nearly 3,000 participants joined the HomeGrown Run at Serenia Central Park, celebrating a shared vision of a sustainable and thriving community through family-friendly activities and environmental stewardship.

Nearly 3,000 participants joined the first HomeGrown Run at Serenia Central Park, uniting for a day of eco-friendly activities and community bonding. The 5km run, held in December 2024, showcased Kokedama crafting, a Pot Seeding Workshop, Zumba Dance sessions, Urban Farming demonstrations, and a Fish Release activity.

Participants also took part in the "Effective Microorganisms Mud Balls" activity, aimed at revitalising the lake at Serenia City Central Park. Beyond these initiatives, the event reinforced Serenia City's vision for a self-nurturing community where nature and people flourish side by side.

Serenia City’s HomeGrown Run was officially launched by MPSepang’s Timbalan Yang Dipertua, Muhamad Shah (centre), alongside Sime Darby Property’s Chief Operating Officer – Township Development, Appollo Leong as well as Sime Darby Property’s Head of Business Unit 3, Hazlan Husin, marking the beginning of a journey towards a greener, self-sustaining community.

Serenia City’s HomeGrown Run was officiated by MPSepang’s Timbalan Yang Dipertua, Muhamad Shah; Sime Darby Property’s Chief Operating Officer – Township Development, Appollo Leong; and Sime Darby Property’s Head of Business Unit 3, Hazlan Husin. Their presence reinforced the shared dedication to a greener, more resilient community and laid the groundwork for further growth.

This initiative extends beyond a single event, representing a continuous journey towards a greener and more inclusive future. Serenia City's HomeGrown Future is anchored by five key pillars namely opportunities, lifestyle, comfort, agrihood, and excitement.

The HomeGrown Run brought Serenia City’s vision to life, with participants engaging in eco-friendly workshops and community-building events, laying the foundation for a harmonious lifestyle in tune with nature.

Building on the success of its first event under the pillars of HomeGrown Future, Serenia City is laying the groundwork for future collaborative programmes. Future initiatives will focus on agrihood, eco- friendly experiences, and self-sustaining agriculture, further enriching the township’s unique lifestyle offering.

As part of its continuous development, Serenia City will introduce a new precinct in June 2025, alongside an enhanced retail experience to elevate convenience for the residents. These developments reaffirm Serenia City’s position as an ideal living environment for young families, offering a harmonious blend of nature, community, and modern amenities.

For more information on Serenia City’s HomeGrown Future initiative, visit our sales gallery in Serenia City, Sepang, or explore https://www.simedarbyproperty.com/serenia-city/. You may also contact +603-8760 050 for any enquiries.

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About Sime Darby Property Berhad
With over 50 years of experience, Sime Darby Property leads in creating master-planned communities, setting the benchmark for quality, innovation, and sustainability in residential, integrated and high-rise projects within its 25 townships and developments across Malaysia.

As it transitions into a real estate company by 2025, the company drives the industrial and logistics segment in Elmina Business Park, Bandar Bukit Raja, Hamilton Nilai City, and the Pagoh Special Economic Zone. Propelling its recurring income portfolio, Sime Darby Property is also the first public-listed property developer in Malaysia to venture into the creation of development funds in the industrial and logistics sector.

The company has pledged to achieve Net Zero carbon emissions by 2050, referencing the science-based target of limiting global temperature rise to 1.5°C. A consistent champion for biodiversity, Sime Darby Property is a constituent of the MSCI ACWI Small Cap Index with an MSCI ESG Rating of BBB and is rated by the Carbon Disclosure Project.

Part of the respectable Malaysian consortium that successfully regenerated the iconic Battersea Power Station in the United Kingdom, Sime Darby Property also owns the multi-award-winning Kuala Lumpur Golf & Country Club, which hosts the prestigious LPGA-sanctioned Maybank Championship.

Driven by its Purpose to be a Value Multiplier for people, businesses, economies, and the planet, Sime Darby Property, through its philanthropic arm, Yayasan Sime Darby, continuously creates positive social impacts for the communities it serves.

Sime Darby Property has been recognised as Malaysia’s number one property developer at ‘The Edge Malaysia’s Top Property Developers Awards 2024’, with other notable achievements, including Gold and Silver wins at the prestigious FIABCI World Prix d'Excellence Awards 2023, All-Stars at the StarProperty Awards 2024, a number one ranking for the Top of The Chart Award in the RM1 billion and above market capitalisation category at the Malaysia Developer Awards 2024, a Top 10 Developers (Malaysia) Award at the BCI Asia Awards 2024, a Platinum ranking in the Property Development category at the Putra Brand Awards 2023, and a People’s Choice Award at the PropertyGuru Asia Awards Malaysia 2024. Apart from that, Sime Darby Property is listed on the Fortune Southeast Asia 500 list, one of only 89 Malaysian companies to be featured on the inaugural listicle.

For more information log on to www.simedarbyproperty.com
Media Contact: Alia Mior Azhar | +6010-433 4268 | alia.miorazhar@simedarbyproperty.com
For General Enquiries please e-mail: group.communications@simedarbyproperty.com

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