A flying start to Sime Darby Property’s Affordable Collection

ARA DAMANSARA, 7 April 2019 – Sime Darby Property has done it again. Its first product under the Affordable Collection, Elsa, recorded an overwhelming 100% take-up on its launch day with 165 units sold.

Elsa, comprising freehold 20’ x 65’ double storey link homes, is located in the award winning township of Bandar Bukit Raja (BBR) in Klang, and is priced below RM500,000. BBR is well-connected via major highways like NKVE, Federal Highway, Shapadu Highway and the soon to be completed West Coast Expressway. It also houses a 100-acre town-park, the largest in Klang, aimed at integrating wellness into the residents’ lifestyle.

Elsa marks the launch of the Sime Darby Property Affordable Collection which include high-rise and landed properties priced below RM500,000, located within the Klang Valley. The company is expected to launch over 5,000 affordable homes from 2019 to 2021 under the Affordable Collection, which includes statutory and open market products.

Sime Darby Property’s Chief Marketing and Sales Officer, Gerard Yuen said “This is an excellent start to our Affordable Collection. The strong demand for Elsa proves the market’s need for quality products in great locations and at the right price points. The launch of the collection is timely and well-aligned with the Malaysian government’s aspiration in ensuring homes are more affordable for the middle and lower income group.”

Elsa is the fifth product under Sime Darby Property’s Primetime 8 campaign. Primetime 8 began in March 2019 and will carry 8 new product launches over 8 consecutive weeks, ending in April 2019. The campaign saw multiple successful launches including Elmina Valley Five which was 98% sold during its first phase launch on 24 March 2019. Primetime 8 gives customers the opportunity to purchase newly launched properties which are strategically located in Klang Valley and Johor.

For those who missed the opportunity to purchase Elsa, Sime Darby Property will be launching another “Affordable Collection” phase in Bandar Bukit Raja. Please register your interest at https://www.simedarbyproperty.com/bandar-bukit-raja/ or contact Sime Darby Property at +603-7831 2253 / 1-800-88-1118.

Updates on Sime Darby Property activities and developments can be found on simedarbyproperty.com, Facebook (facebook.com/SimeDarbyProperty), Instagram (instagram.com/SimeDarbyProperty) and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).

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About Sime Darby Property Berhad

Sime Darby Property is Malaysia’s largest property developer in terms of land bank with 20,411 acres of remaining developable land. On the back of a successful 46-year track record of developing sustainable communities, Sime Darby Property has to date built 23 active townships/developments with a global reach that encompasses assets and operations across the Asia Pacific region and the United Kingdom. In the UK, as part of a Malaysian consortium, Sime Darby Property is the developer of the iconic Battersea Power Station project in central London.

Sime Darby Property is a multiple award-winning property group with numerous local and international accolades. It is the first Malaysian property developer to be awarded the International FIABCI Prix d’Excellence Awards twice for its Subang Jaya and UEP Subang Jaya townships. The company bagged its 9th consecutive Gold at the Putra Brand Awards 2018 and its 6th consecutive Top 10 Developers Awards at the BCI Asia 2015. Sime Darby Property has also been recognised as among the top developers in Malaysia in the annual The Edge Top Property Developers Awards, a recognition which the company consistently receives since 2009.

For more information, log on to www.simedarbyproperty.com

MEDIA CONTACT:

Ahmad Shahriman Johari
Head, Corporate Communications
Sime Darby Property Berhad

E-mail: shahriman.johari@simedarby.com
Mobile: 019 – 333 8320