ARA DAMANSARA, 3 June 2019 – Sime Darby Property asked Malaysians what kind of Raya they want to have and thousands have spoken.

The result is the company’s Pop Raya 2019 campaign in conjunction with the Hari Raya Aidilfitri celebration, which began on 15 May and will end on 30 June 2019.

“Following the enthusiastic reception to the Primetime 8 campaign and the launch of our innovative online platform dtolah.com, potential customers were invited to co-create this year’s Raya money packets through the dto platform. Thousands of Malaysians decided on one popular design and this became Sime Darby Property’s Raya celebration theme - Pop Raya 2019.

Malaysians can get one of these exclusive Raya money packets and sticker pack from any Sime Darby Property Sales Gallery, while stocks last. Or get your hands on these exclusive Raya money packets and sticker pack from any Sime Darby Property Sales Gallery today.

“This is our way of engaging our potential customers by continuously ensuring they are co-creating with us and that their voices are heard in every part of our journey when we launch a new campaign or product. We want to share the happiness and believe a meaningful gesture such as this goes a long way,” Sime Darby Property Chief Marketing and Sales Officer Gerard Yuen said.

Sime Darby Property also launched a series of highly entertaining Pop Raya Whatsapp stickers available for download at simedarbyproperty.com/popraya2019. Search POPRAYA on Instagram’s GIPHY to add a dose of pop to your Raya posts this Aidilfitri.

The Pop Raya 2019 promotion aims to continue driving good sales for Sime Darby Property, after the recent conclusion of the Primetime 8 campaign that featured eight consecutive weeks of launches throughout March to April 2019, achieving over RM1 billion in sales with over 1,100 units sold.

The Pop Raya 2019 campaign offers a selection of highly sought after residential products at the City of Elmina, Bandar Bukit Raja, Bukit Jelutong, Serenia City, KL East, Denai Alam, SJCC, Putra Heights as well as those outside the Klang Valley such as Bandar Ainsdale, Chemara Hills, Nilai Impian, and Bandar Universiti Pagoh. Purchasers are able to enjoy rebates starting from RM10,000* on selected properties along with other attractive deals. The incentives provided under the Home Ownership Campaign 2019 such as discounts and stamp duty exemption also applies.

“In the spirit of Aidilfitri, Sime Darby Property is celebrating happiness by offering this special promotion to all our valued customers. We are looking forward to provide our customers, especially first time homebuyers, with the best deal and choices to realise their dream of owning a home. All Sime Darby Property products are unique and designed to offer different lifestyles, facilities and price range, catering to the diverse needs and expectations of our customers,” Gerard Yuen added.

Key highlights of some of the products offered as part of the campaign include The Ridge in KL East; an integrated high rise development which sits on the foothills of the Klang Gates Quartz Ridge - the longest quartz ridge in the world, enveloped in natural rainforests, parks and gardens. Serenia Adiva, double-storey link homes in Serenia City is another product offered within the campaign that features multigenerational plus spacious design homes strategically located with excellent connectivity in Sepang. Serenia Adiva is in close proximity to the Kuala Lumpur International Airport (KLIA) and only 40 minutes away from Kuala Lumpur.

Other key highlights include, Elmina Valley 5, the final instalment of the Elmina Valley series in the well-connected City of Elmina township, comprising freehold double-storey link homes with spacious open plan layout next to a 300 acres iconic Elmina Central park. Anggerik double-storey link homes in Nilai Impian are also available on offer within a serene and secured enclave that is strategically located and highly accessible from major highways and those wanting to live in a luxury low-rise condominium within a gated and guarded community of The Glades in Putra Heights, may check out our Raya deals for The Alcove where residents can enjoy the luxury resort style clubhouse of the development.

For more information on Sime Darby Property’s Raya promotion and Open House, kindly contact 1800-88-1118 or log on to our website at simedarbyproperty.com/popraya2019. Due to overwhelming demand for our Signature Kambing Golek at our Raya Open House last year, we will be offering it again at all our Raya Open Houses this year. Don’t miss out.

Stay updated on Sime Darby Property activities and developments at simedarbyproperty.com, Facebook (facebook.com/SimeDarbyProperty), Instagram (instagram.com/SimeDarbyProperty) and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).

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About Sime Darby Property Berhad

Sime Darby Property is Malaysia’s largest property developer in terms of land bank with 20,411 acres of remaining developable land. On the back of a successful 46-year track record of developing sustainable communities, Sime Darby Property has to date built 23 active townships/developments with a global reach that encompasses assets and operations across the Asia Pacific region and the United Kingdom. In the UK, as part of a Malaysian consortium, Sime Darby Property is the developer of the iconic Battersea Power Station project in central London.

Sime Darby Property is a multiple award-winning property group with numerous local and international accolades. It is the first Malaysian property developer to be awarded the International FIABCI Prix d’Excellence Awards twice for its Subang Jaya and UEP Subang Jaya townships. The company bagged its 9th consecutive Gold at the Putra Brand Awards 2018 and its 6th consecutive Top 10 Developers Awards at the BCI Asia 2015. Sime Darby Property has also been recognised as among the top developers in Malaysia in the annual The Edge Top Property Developers Awards, a recognition which the company consistently receives since 2009.

For more information, log on to www.simedarbyproperty.com

MEDIA CONTACT:
Ahmad Shahriman Johari
Head, Corporate Communications
Sime Darby Property Berhad

E-mail: shahriman.johari@simedarbyproperty.com
Mobile: 019 – 333 8320